Welcome

We are pleased to welcome you as a student at RCM Digital College, We are sure you will find, as have thousands of others, that RCM Digital College gives its participants the knowledge and the tools they need to compete in today's global economy, while preparing them to be tomorrow's business leaders.

    Available courses

    This Google Ads course reviews how Google has impacted the digital marketing industry and how it has developed since its inception as a search engine. In addition, the course will simplify the industry jargon often associated with Google Ads. Furthermore, it will also familiarise students with the Google Ads platform to run pay-per-click marketing campaigns, conduct measurements of campaign performance for optimisation, and prepare them for the challenges of the Google Ads exams.

    Finally, this Google Ads course offers students a combination of theory and practical experience to prepare them for a career in digital marketing.


    This course is for anyone who owns, manages, markets, or promotes online content through Google Search. If you want a comprehensive understanding of the fundamentals of SEO according to Google's best practices, this course will make it simpler for search engines to scan, index, and interpret your website.

    Search engine optimisation (SEO) frequently entails making small changes to portions of your website. When seen alone, these modifications may appear to be minor enhancements, but when coupled with other optimisations, they may have a significant influence on your site's user experience and performance in organic search results. 

    You should optimise your site to meet the demands of your visitors. One of those users is a search engine, which aids in the discovery of your material by other users. Search engine optimisation is the process of assisting search engines in understanding and presenting content. 

    The optimsation concepts covered in this course can be applied to websites of any type or size.

    Social media keeps billions of people linked all over the world. Meta (previously Facebook), Twitter, and Instagram (owned by Meta) are among the most popular social networking platforms. The three sites cater to distinct demographics. Facebook appeals to people of all ages. Instagram users are often younger, while Twitter is preferred by college graduates.

    In this course, we will look at why these platforms should be included in a comprehensive digital marketing strategy.

    Because Facebook, Twitter, and Instagram are all unique, there are certain ways to consider if you want to make a top-performing social media post.

    When it comes to social media marketing, it is critical to understand the distinctions between the major platforms. Each social media platform has characteristics that distinguish it from the others.


    YouTube marketing is a strategy that entails creating videos and uploading them to YouTube to gain exposure for a brand or product. It helps businesses to increase traffic, expand their consumer base, and reach out to new audiences.

    The practice of using LinkedIn to build connections, generate leads, boost brand awareness, foster business ties and alliances, exchange content, and drive traffic to your website is referred to as LinkedIn marketing.

    WhatsApp Business is a free app available for download on Android and iPhone that was designed with the small business owner in mind. WhatsApp Business makes it simple to interact with customers by providing tools to automate, sort, and respond to messages quickly. It's also designed to look and function similarly to WhatsApp Messenger. You can use it for anything you're used to, from messaging to sending photos.

    TikTok's provides a distinct user experience when compared to other social media apps. This includes the ability to create short videos within the app by shooting, editing clips, customising audio, applying effects, and enhancing content with filters - all within the same app. When you use TikTok for business, your digital marketing strategy virtually infinitely multiplies.

    Web design refers to the planning and creation of websites. This includes a wide range of distinct abilities that all fall under the umbrella of web design. These skills include information architecture, user interface, site structure, navigation, layout, colours, fonts, and overall imagery.

    WordPress provides a number of responsive theme designs, and users can make a static site responsive by using plugins and modifying theme files. Because WordPress is a content management system software, it has a variety of features that make it simple to publish content.

    Graphic design tells your brand's story to your target audience through images, reports, charts, illustrations, and other mediums, and draws their attention to your brand's offerings. 


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